What is an MLM?

what is an mlm - a business opportunity but only 1-3% actually make any real moneySo what is an MLM? Are you new to making money online and thinking of joining an MLM company? At least read this first before making a commitment!

Multi-level-marketing is a legitimate business strategy, although it can be controversial at times.

Not to be confused with a Pyramid Scheme (which we will cover later) although some MLM businesses do tend to operate in this manner by hiding behind products and services and by doing so, this gives the Network Marketing industry a bad name.

In simplistic terms, the basis of any MLM or Multi-Level-Marketing businesses is to sell products or services to the consumer, and then along the way if you can recruit others to join and become part of your team.

The Multi-Level concept is designed just like a Pyramid which is where the confusion towards a Pyramid Scheme comes from, and you must understand that pretty much all businesses are structured in this way, the main difference being how MLM’s operate and conduct business.

You make money by…

    • Purchasing products or services yourself.
    • Selling products to the consumer.
    • Way of commissions when your team of affiliates or your downline sell any products.

Sometimes you may find that some MLM businesses offer bonus incentives for each recruit that you bring into the businesses. This does happen, but quite rare to find nowadays.


MLM Terminology you Need to Know

There are many different types of “Plans” associated with an MLM but the main 3 that we associate with an MLM are…

  1. Binary Plan

Very popular amongst MLM plans.

Each member or associate is positioned within the binary tree structure and this is split into 2.

The left sub-tree and the right sub-tree concept of which link to the member downline relationship. Each member will have both trees.

  1. Matrix Plan

This is a pyramid structure arranged into a fixed number of rows and columns, which is also known, either as a ladder plan or forced matrix plan.

  1. Uni-Level Plan

This is defined as an unlimited width plan, meaning that everybody you sponsor or recruit is on what is called a frontline, which enables you to build a longer and stronger network down the line.

Normally you will find one of the above plans in force when you join an MLM business. What this does is describes the layout of the business marketing strategy and compensation or payment plans.

The Sponsor

The sponsor otherwise also known as the affiliate or associate is the person who recruits other people into the business, also known as a “Team Member” and it is the job of the sponsor to look out for the “Team Member” by way of guidance and training.

The Recruit

Or the “Team Member” is the person who is brought into the business as a new member.

Your Downline

These are the recruits that you bring into the business directly below you which is your downline. This can and normally does include the others that your recruits have brought into the business too.

Your Upline

Anybody who is in the next level above you, so if A recruited B, who recruited C who then recruited you. Your upline would be C, B, and A.

Compensation or Payment Plan

This plan lays out the ways that you (The Affiliate) will earn your money.

It is important that the focus is on the sales of products and services and not recruiting others into the business for this MLM business to operate in a legit way.

As well as any commissions on sales that you and your team or downline make, there are sometimes bonuses and other incentives based on the volume of sales. This will differ from company to company!

Network Marketing 

This is normally the term that an MLM or Multi-Level -Marketing business will refer to as being.


What is a Pyramid Scheme?

A pyramid scheme is where the MLM business offer to pay its affiliates or associates commissions based on recruiting others to join.

What you might find is some sort of product or service which is of no good and very little value to anyone.

Something to hide behind, like a bunch of products you can buy off the shelf for very little cost.

They might package these products with an inflated price to let you believe that these products are worthy of owning. I know this because it happened to me!

If you would like to hear what the Federal Trade Commission or FTC as to say about pyramid schemes you can read all about it here.


Is an MLM legal?

A few things you need to know before you decide to join any MLM business…

  1. Do they have a great product or service?

Remember; to try and sell a product or service, it has to be good and what people are looking for, otherwise you don’t have a business, and besides, you are also trying to convince others to join as members in your team also.

  1. Any income can only be earned from the products or services that are provided.
  1. The focus has to be on sales and not with recruiting others to join.

A Multi-level-marketing business with a bad quality product or service or none at all for that matter would be considered an illegal business venture and could be associated as some sort of Pyramid Scheme.

It is a known fact that the FTC or Federal Trade Commission for several decades have been investigating multi-level-marketing businesses and the way they operate is often difficult to establish as legitimate.


Who is an MLM Business for?

Really, the people who benefit most are marketers who are experienced in this type of business and know just how to market to their target audience.

Marketers who know how to successfully use PPC (Pay Per Click) strategies which can be costly if you don’t know what you are doing yourself.

You will find people with all levels of experience joining this type of business, especially newcomers who are looking for a quick way to earn a load of money. Take it from me, that will never happen!


Can you make good money joining an MLM Business?

Some people can and do make a ton of money but what you typically find is the top 1-3 per-cent (and that’s a conservative estimate) who are the main earners.

These are the ones where you’ll see their marketing campaigns all over the place, especially on social media.


Are MLM Businesses Successful? You decide!

Some have been around for quite a number of years, so could that be deemed as been successful?

Depends on what you mean by successful?

If you take the owners and the people near the top of the tree or pyramid as a way of determining success, then for sure as this is where all the money tends to go.

However, what you find with many MLM’s is their ability to not disclose income payments. That should raise a flag or 2 if you are looking to venture down this road.

On the other hand, few MLM’s do disclose income statistics and in some cases, the reading is not good.

Take these statements from a popular MLM business I completed a review on recently.

[The average annual income for all affiliates in the reporting period of 1st May 2018 – 1st May 2019 was $1094.45, and 65% of all affiliates do not continue after their first year.

Out of 96,494 affiliates who joined in that period, approximately 48,208 were still active, and during that period 58,563 of all affiliates received no income at all.]

I’m not going to say those figures are typical but this type of reading for me is disturbing. You have to give credit to the company for being honest though!

Out of those nearly 60K members, I would like to hazard a guess that most were newcomers coming into the “Make Money Online” niche hoping for a quick buck. Still looking for the shiny object and still looking for the push button system!

At the end of the day, you have to take responsibility and never rely on others to make you a success. It’s not going to happen!

It is only going to take consistent hard work to succeed no matter what business you undertake.


How to Become Successful in an MLM and the Pitfalls

To be a success in any MLM requires many things that you need to take into consideration.

  1. Find a company that you can trust who operates its business in an ethical way. A good place would be to check them out at DSA or Direct Selling Association.                                                                                                Members here operate and uphold a code of ethics. Mind you, what you will probably find is that the company you are looking for isn’t a member.

If that’s the case then you have to make a judgement call yourself.

  1. Check out the product or service thoroughly and don’t just rely on what somebody else tells you. Remember, these are sales representatives so they will be promising you all sorts of niceties.

Make sure that the product or service is one that you can relate to and maybe become enthusiastic about. A consumable product will probably be best as you may get repeat business.

  1. Ensure that you research the company thoroughly along with the owners because there is often some baggage that is carried along the way.
  1. Understand the compensation or payment plan as sometimes these are complex and for obvious reasons too.
  1. Choosing the right sponsor is extremely important.

This is often difficult to do unless you know the person.

A good sponsor should be experienced in this type of business and prepared to guide and train you as it is in their interest to keep you in his or her team.

This very often doesn’t happen due to many reasons, such as lack of experience, only focused on recruiting and making their team bigger, and trying to retain a certain level within the business, amongst other things.

If you have chosen badly then you may find that you are left on your own not knowing just what to do and extremely frustrated. Take it from me, I have been there!

  1. Treat it like you would a normal business.

Despite what others will tell you, MLM’s are not a get rich quick scheme and would require a lot of research on your part to determine your target audience and who you will market to.

MLM’s are in fact a numbers game where the more people who see your marketing campaign, the better chance you have of someone either purchasing from you and or joining your team.

  1. Not for the faint-hearted.

I think we have determined that MLM’s are not primarily for “BEGINNERS” as can be seen with the stats of around 50% who will have left the company after the first year.

  1. It may be that you are a user of the product, such as CBD Oil.

Joining an MLM just to purchase the products yourself might seem like a good thing at the time, with discounts etc, but with a little research you are sure to find a similar product much cheaper.

What you find with MLM’s are the product prices are inflated anyway.


Should you join an MLM Business or Not?

At the end of the day that is entirely up to each individual, but if you are a newcomer coming into online marketing and looking to earn some good money, then of, course, you might have some success but it’s very unlikely.

Based on my past experiences with MLM’s I never earned a penny and nearly decided to call it a day trying to make a living from the Internet.

It can really put a massive dent in your overall confidence because many coming into this “Make Money Online” space “THINK”  that it is going to be easy, but quickly find out that isn’t the case at all.

Many just call it a day after such a bad experience and you can understand why.

However, it isn’t all doom and gloom, as there are some honest business opportunities about, you just have to find them and hopefully, this is where I come in.

You can of course not take my advice because you don’t know me and therefore have no reason to trust me and that’s fine, I can live with that, but this website you are on now, I created to help people like you.

After a few years wasted down the MLM track, I decided to research other ways of making a living online and came across affiliate marketing.

What I liked about it was the simplicity of the business model that anybody can learn. You can check out just how simple and straightforward it is here.

Off course you can go down the road of YouTube to learn all about affiliate marketing, but I wanted to learn it the correct way.

That’s where Wealthy Affiliate comes in. The training goes beyond anything I have come across on the Internet, and with a community that goes that extra mile to help.

Nothing compares, but don’t take my word for it, why not try it out for yourself for FREE, and nobody will ask for your Credit Card details either!

100% FREE and NO CREDIT CARD asked for! What have you got to lose?

Feedback, Comments and Subscribe

If you are reading this post then you are maybe thinking about joining an MLM business.

Maybe you already have!

Was the experience a good one or was it a bad one? Did you make any money or did you lose money? Did you find a good sponsor? Want to share your experience with others?

If you found this article interesting, why not share amongst your friends.

Just want a chat or need some advice, put them down in the comments section below. I reply to all my readers, comments.

Until next time!

Author: Mick

Hope you enjoyed the Post - Born in Whitby in Yorkshire. That’s in the UK where Bram Stoker got the idea for Dracula. Spent many years in IT as a software developer and worked away from home a lot, and decided enough was enough and wanted to spend more time with my family, and therefore made the decision to research ways to make money online and glad I did.

22 thoughts on “What is an MLM?”

  1. My first exposure to MLM was from some friends when I was living in Europe who tried to rope me into Amway. Then for a number of years it seemed that all my friends and acquaintances were trying to sell each other water filters and every kind of household through some new MLM scheme they had subscribed to. As you so rightly say the prices of these things were just inflated and much of it was hype. I came to the conclusion then that MLM was the most effective way of losing friends and alienating family. I can accept that there may be legit MLM operations out there. But that was my experience. Thanks for an informative piece. Best, Andy

    1. Hey Andy, I remember a friend invited me to his house for this Amway rep to try and convince us to join. If I was going to get involved in anything like that it would have been at that time.

      Never been a salesperson, not in that way anyway and besides for me the product as to be a good one. Selling water filters at inflated prices when you can go down to the local supermarket, doesn’t ring home to me.

      Thank you for sharing your experience.

      Thanks for sharing

  2. Hi Mick
    Thank you for a great article. I tend to get confused with MLM and pyramid schemes. However your post has broadened my knowledge on both. This should definitely be read before diving into MLM

    1. I think many do get confused with MLM’s Russ especially newbies coming into the “Make Money Online” space.

      As I mentioned some MLM’s hide behind a product and probably unnoticed by the correct authorities for some time, but eventually they all get found out.

      Thanks for commenting.

    1. You know Umar, many don’t know what an MLM is and so quick to jump on the bandwagon and label them as a scam or a pyramid scheme. Instead of jumping in headfirst people should research everything first, after all that’s what we do all the time before we purchase something. MLM’s are no different. Thanks for your comments.

  3. Hi Mick,
    My husband is from Leeds, I love Yorkshire.
    Your assessment of the top tier making money
    is one I definitely agree with. MLMs are definitely
    Not for me.
    Wealthy Affiliate is the best in my opinion.
    Thank you for sharing this great post.
    Lisa.

    1. Yorkshire is a beautiful part of the country Lisa, shame about the weather most of the time.

      MLM’s are not for newbies coming into the make money niche and the training you actually get well in a lot of cases is none existent.

      You won’t get any training on how to create a website because the enthuses is on copying landing-pages and paying for marketing.

      I see you are a member of Wealthy Affiliate, well good luck and hope to see you around.

      Thanks for commenting.

  4. Thank you for an article that is very informative about MLM and the pitfalls it easy to fall into. I have had the experience myself with both Natures Own and Nuskin. Both had good products, but it was almost impossible to earn a living from it.

    1. I hear this all the time that people either make no money or actually lose money from an MLM. Very rarely do I come across people who have had any success, but people will continue to keep on trying, wasting hours upon hours. Thanks for highlighting your experience and thank you for the comment.

  5. Great article, Mick! I completely agree that many of these so called “#1 Recommended” sites are absolute, Grade-A, premium garbage. You often don’t receive proper training, and if anything, many of these sites just steal your money, steal your information, and run. I appreciate how impartial you were in your analysis; no skewed, bias commentary. Newbies to the world of online money making (such as myself) need these types of articles. I will definitely share this site with my friends and family. Great job once again!

    1. The amount of garbage out there is unbelievable and people keep falling for it time and time again. Training is none existent in many of these programs or very basic at the very least.

      I have had bad experiences in MLMs and feel I have a right to warn people of the pitfalls, and hopefully, this comes across without been biased.

      If the information on this site can help people then I have succeeded.

      Thank you for your support

  6. Hi Mick, I could not agree with you more. I have also been down that slippery road. There are defiantly better ways to spend your time than with a MLM Business. It’s basically first in makes the cash. Affiliate Marketing is the way to go. Regards Barry

    1. I totally agree with you Barry, that Affiliate Marketing is the way forward for anyone wanting to know and learn just how to make money online.

      Thanks for commenting

  7. Hey Mick,
    Been there, done that. I got involved with a MLM company in the US selling insurance products. There were certainly some people making money at it, but I certainly wasn’t one of them. I like your explanation of Pyramid Scheme vs. MLM. While most MLM’s are not pyramid schemes, there are certain characteristics of the MLM that mirror the Pyramid scheme. All told I spent a year working with this company… on the plus side I qualified for my Life & Health insurance state certificate… although I did effectively eliminate all of my friends & family who stopped taking my calls for fear that I was calling to sell them life insurance…LOL

    1. Many of us have been there Bob, and what a way to lose family and friend relationships as this is normally the first place people go to try and recruit others.

      Maybe its a path we have to go down to appreciate that this isn’t a place you will go to ever again.

      Thanks for sharing your experience with us and glad you at least got something out of it.

  8. Hi Mick, thanks for this in-depth guide on MLMs.

    I was part of the Empower Network MLM back in 2014/15 and it was a complete waste of money, and I didn’t make anything out of it.

    I just took it as a learning experience. But because of that, I’ve always disliked MLMs and the idea of them, simply from that bad experience.

    I’ve been wanting to read up more on MLMs and why people still join them, so I’m glad I came across your guide.

    I can see that MLMs are not all bad, and you can find some good ones, so long as you do your research and pick a company that has products worthy of selling, rather than focusing on recruits.

    There’s one thing that you said which really resonated with me”

    “At the end of the day, you have to take responsibility and never rely on others to make you a success. It’s not going to happen!”

    It doesn’t matter how many MLMs or “shiny objects” someone joins, the user has to take responsibility and put in the work in almost anything for it to work, and that’s the same with MLMs.

    So, I think it’s a combination of hard work and the right company that can make some MLMs work.

    I’m still a bit sceptical overall, but your guide has removed a number of doubts I had.

    Thank you

    1. Hey Stephanie, thank you very much for that in-depth comment.

      I was fortunate to not get involved with Empower but I did get involved with Necopia another complete waste of time, money and energy. Both gone now!

      Yes, most MLMs are legitimate and some people make a lot of money but those people are sitting on the top.

      Although the products may be good but expensive compared to the high street, there is still an enthuses on recruiting others instead of training their team to help them bring in sales.

      Most people new to the online space and coming into these companies are doing so thinking they can make a quick buck. Maybe so but after they have sold to their friends and families then where do you go?

      Thanks for sharing your experience and support.

      1. Hi Mick,
        I have to agree with you, over the years (in my younger years) I have been caught up in the “Get rich quick schemes”, and pyramid schemes to no financial benefit. In fact, in some cases I lost money. I did give up on trying to make money online and saw any opportunity presented to me as a scam and to run for the hills. You have described the layering of MLM really well and I have to admit I never really understand it when I was involved with it. I only knew the top people were making the money and I wasn’t.
        That brings me to Wealthy Affiliate, I am a member and I love it. Is it a get rich quick scheme No, do you have to put effort in Yes, but it offers so much support, ongoing training and huge networking opportunities that greatly contribute to ensuring you succeed in your goals. Thanks for all the valuable information, I really enjoyed reading this post.

        1. Hey Nadine, thank you for sharing your experience and I guess what happens after a bad experience like this is that you shut up shop and become extremely cautious.

          That’s certainly a good thing because it shows that you aren’t prepared to go down that same path again like so many others do.

          Glad you found this post helpful although you learned this valuable lesson yourself, and what’s more important is that your journey online to find a way to actually “Make Money” didn’t end there and you found solace with Wealthy Affiliate.

          So glad you are enjoying your time there and yes, people need to stop looking for that “magic button”

          It just doesn’t exist and only hard work, persistence and dedication will get you where you want to go.

          Not sure why people think that just because its the internet that earning a living online is going to be easier than setting up a business on the high-street.

          Thanks for sharing and of course your support.

  9. This is a great article, especially for people who are new to the concept of MLM. I also appreciated that you included key terms that someone should know in relation to MLM. It’s like you’ve created a cheat sheet to this area.

    I’ve often seen fad MLMs which typically come and go because people often shun the idea of buying from them and rather purchase in a store or with a reputable source that they’re comfortable, so I completely understand why so many of them fail.

    1. Sharon, unfortunately, it’s the minority that gives the rest a bad name.

      For many coming into the “Make Money Online” space, it’s all down to lack of experience and believing what they are told. Research is key when it comes to purchasing anything online, and for the most part that’s what most people do, so why MLMs should be any different is beyond me.

      Thank you for the comment, it’s much appreciated.

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