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How to do Keyword Research for Content Marketing – A Beginners Guide!

How to do keyword research for content marketingWelcome to this How to do keyword research for content marketing guide.

Keyword research is such an important part of any marketing and especially content marketing, there’s a fine line and if done correctly can make all the difference between success and failure.

Keyword research is important because it shows you what topics your prospective customers are searching for and how to cover those topics extensively which will enable you to write content that your audience is going to hopefully love.

This guide will show you that keyword research is key to your content marketing strategy and how to do it effectively, to give you more content ideas and to optimize your content for better rankings in the search engines.


[Affiliate Disclosure: This post may contain affiliate links which means I may earn a small commission if you purchase anything through one of the links. However, this will not affect what you pay!]


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SEO and Keywords

SEO or search engine optimization is a process Search engine optimisationundertaken by the marketer to help a website or webpage find free quality website traffic, which takes time but when executed correctly can turn a mediocre business into a high paying online passive income.

In search engine optimization, keywords are what people type into the search engines to describe the information that they are looking for.

The keyword can be one word or a serious of words.

    • Marketing
    • How to do Keyword research for content marketing

When people are searching in Google, they are trying to satisfy one of four categories, such as…

    • Learn something
    • Go somewhere
    • Do something
    • Buy something

What is Keyword Research?

Keyword research is the method of constantly discovering what keywords individuals type into search engines.

Keyword research allows you to determine what people’s end goal is by the questions they are asking in the search engines that relate to what you are offering, whether this is a product, service or the information that you are providing.

You can then use the keywords as well as your research to write content that will rank high in the search engines and provide the answers that people are searching for.

Keyword research shows us…

    1. What people are really looking for
    2. What people are actually keying into the search engines
    3. How popular the keyword that the people are keying in is
    4. How difficult or easy it is to rank for that keyword
    5. Additional keyword ideas

Therefore keyword research should be the start for our content creation.

Whilst you might think it’s a good idea to start writing your content first before committing to any keyword research, you will often find that this way can have an adverse effect on your marketing strategy.

That’s why I suggest you always start with keyword research first and work forward from there.

Remember, that doing keyword research first will often produce many keywords that relate to the subject at hand which you can put on the back burner for future projects.


Why Keywords are so Important 

Keywords are extremely important in any type of marketing but more so with content marketing.

Keywords are what connect your content to the person who is keying that keyword into the search engine and hopefully what makes that person come back again and again.

Using the right keywords hopefully ensures that your content comes up in the SERP, which ultimately the first page of Google which is what you are aiming for.

So using the correct keyword means the difference between people who are seeking out information that you are providing and seeing your website or not.


What is Content Marketing?

Useful content should be a key part of your marketing strategy as traditional marketing methods are becoming less effective.

As a marketer, it is your job to keep abreast and find alternative marketing strategies that are current and this is where content marketing comes in.

  • It is no longer good enough to pitch products and services but more important to provide content that the prospective customer is going to find useful and which will better help to solve their issues.

It is the content that provides the website with more meaning and will help in finding the right customers and tells a story about a specific need that is going to go further.

Let’s see what Neil Patel has to say about content marketing and where it is heading.

Great content is key to all forms of marketing

Whatever marketing strategy you use, content marketing should be a part of it and not separate from it.


Why Keyword Research is so Important for Content Marketing

Keyword research is important for many reasons…

It tells you what your audience is trying to achieve by their line of questioning, and therefore you know in advance how to respond by focusing on keywords that are better served and that will rank well.

Google loves great meaningful content that is going to help and will be rewarded with better rankings.

It tells you what questions your prospective customers are asking. If someone is looking for the best drones with cameras, and your business provides this information, then finding out what keywords they are using and targeting those keywords with great content is a way to seeking out new leads and hopefully more sales.

It can give you new ideas for additional content to create. You can’t get away from the fact that sometimes creating content is difficult to come up with fresh ideas. Having a bunch of keywords just sitting there is sometimes all that is required to trigger new content.

It shows you what people are really looking for. You can be the best author in the world but if the content that you are writing about isn’t what people are searching for, it is not going to do you any good to optimize your content for any search query.

Keyword research highlights what people are really asking and gives you a whole bunch of information to tell you whether it’s worth your time to optimize your content or not.

Ultimately, it will tell you precisely what you need to include in your content. Keyword research is the starting point for developing a marketing strategy that ensures that you write detailed content that addresses all the audiences needs to know and what they desire.

Ultimately, the aims of keyword research are…

    • To identify issues that your audience cares about so that you can write great content that addresses their questions.
    • To ensure that a subject that you are considering writing about is one that people regularly think about and look for.

How to do Keyword Research

As a content marketer, you are either considering new ideas for content that you are about to write or that an idea is already there, but you are looking for keyword ideas for that great piece of content that you are about to write.

I usually always have a list of related keywords that I have generated from previous keyword research which are usually OK for ranking, however, it depends on how old the list is.

Constantly reading articles that relate to your business is always going to give you fresh ideas, so make a note of them for later.

There are many keyword research tools out there but the one I use for all my research is a tool called Jaaxy.

It is a very simple and cost-effective tool that is very easy to master, very powerful, extremely quick and returns only the important information that you would need.

It is very important to ensure that you aren’t using a keyword that is too competitive, which will make it too difficult to rank in the Google search engine.

For example, if your business is related to “Drones” then what you will notice is that this keyword is far too broad.

The term broad in keyword research would mean a keyword that is heavily used.

How to do keyword research for content marketing - Jaaxy and drones

You might think by looking at the results in the above image that the keyword is a good one to use, looking at…

    • Avg = average number of keyword searches in a month, 45123
    • Traffic =   a  number of people who could click on your website if you managed to get your content on the first page of Google, 7671

What you need to be looking at is the QSR number of 238 which is a number that tells you how many websites are competing for the keyword “Drones”.

This would be far too competitive.

What you should be looking for is that number below 50 if you can, but with a steady flow of people keying that term into the search engines represented by “Avg”.

What you should be looking for is a far less competitive keyword that relates to your business, something like…

How to do keyword research for content marketing - Jaaxy and drones for beginners

Looking at the list above under the KQI column where it states “Great” these keywords would be the ones to use.

That way you stand a better chance of your content been seen on Google.


Want to know where you can learn all this?

Keyword research and content marketing are probably the two most important aspects of any marketing strategy.

There are many ways that you can learn about keyword research and content marketing.

You could continue reading content like here on this website or you could use YouTube videos like I have done in the past and there is nothing wrong with that.

But, I found this route a somewhat hit and miss, with the amount of decent information that I found was lacking so I decided to seek out some training and glad I did.

One you can trust and one I do recommend is Wealthy Affiliate, which has been around since 2005 and seen many people become successful.

They have a community that are prepared to share what works for them and it’s free to join.


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Hope you found this guide helpful and if you did why not show a little love by sharing it on social media.

If you have any questions at all please put them in the comment section below.

Until next time and stay safe!

How to Become Successful in Affiliate Marketing – A Beginners Guide!

How To be successful at affiliate marketingWelcome to How to Become Successful in Affiliate Marketing

Affiliate marketing is an easy way of earning a passive income and anybody can do it!

I’m sure you have come across those claims more often than you care to remember. Continue reading “How to Become Successful in Affiliate Marketing – A Beginners Guide!”

Does Affiliate Marketing Still Work in 2021 – Is it still one of the most popular ways to make money online, even today?

Does affiliate marketing still work in 2021Welcome to Does Affiliate Marketing Still Work in 2021?

You can’t deny that the Internet is probably one of the discoveries of the 20th centuries, that has opened up a very big world for everybody and how we handle information.

The dream for many of us is to work from home and not to have a boss to answer to, and the reality of it all is that it is more than possible for anybody to do. Continue reading “Does Affiliate Marketing Still Work in 2021 – Is it still one of the most popular ways to make money online, even today?”

Lurralife Reviews – Great Opportunity or a “Lurra” Waste of Time?

Lurralife ReviewWelcome to this Lurralife Review

Maybe you have seen their marketing campaigns on social media or you’ve been approached by a Lurralife distributor and thought you’d do your own research before pursuing the business further.

First things first, welcome because you are in the right place and by the time you have read this review you will be in a much better decision making position. Continue reading “Lurralife Reviews – Great Opportunity or a “Lurra” Waste of Time?”

What is the Best Affiliate Marketing Training Program for Beginners

what is the best Affiliate Marketing TrainingWelcome to What is the Best Affiliate Marketing Training Program for beginners.

There’s one thing that I’m sure you’ll agree with me about and that’s the number of affiliate marketing training programs that are available online today. Continue reading “What is the Best Affiliate Marketing Training Program for Beginners”

Commission Magnets Review: STOP WASTING your time with DFY Systems!

Commission Magnets ReviewWelcome to this Commission Magnets Review

Another “Done for you” system that we have seen so many times before, aimed at the newbie looking to branch out into the affiliate marketing world, promising you riches for doing absolutely nothing.

As an affiliate marketer, I know too well how much work is involved which is very rewarding and enjoyable when you can work it all out yourself.

That been said, I am all for making life easy but what you must understand is that done for you systems are all duplicate and would need re-jigging to work along with a load of other stuff that you really need to know. Continue reading “Commission Magnets Review: STOP WASTING your time with DFY Systems!”

The DFY Hero 2.0 Review: NOT another COPY and PASTE, but does this one really work?

DFY Hero 2.0 Review Welcome to this DFY Hero 2.0 Review.

If you didn’t know what DFY stood for, then its “Done For You”

An upgrade from the initial product and one that I am sure many have been waiting for.

Want to know what’s involved with creating an online business but you don’t have the time or think you are not savvy enough to work it all out yourself? Continue reading “The DFY Hero 2.0 Review: NOT another COPY and PASTE, but does this one really work?”

SendShark Review: Is it the Best Email Provider, with recurring 50% commissions?

SendShark Review Welcome to this SendShark Review

If you are in business then you will know that your email list is a very important asset and needs an autoresponder that allows you to communicate with your subscribers.

Just starting out in business and looking for an autoresponder or maybe looking to replace your existing setup? Continue reading “SendShark Review: Is it the Best Email Provider, with recurring 50% commissions?”

Top 18 Reasons why people fail with Affiliate Marketing – Overcome these and success is just around the corner

why people fail with affiliate marketingWelcome to the Top 18 reasons why people fail with Affiliate Marketing

There’s a big misconception that affiliate marketing is easy and anybody can be successful without putting in the effort.

If you have been trying to work it all out then I’m sure you will have come across many of those so-called “gurus” that are out there claiming that their product is the best, well, since their last one, and can make you a ton of money just by pressing a few buttons.

This is what gives affiliate marketing a bad name, and once you have been hit by a few of these, then you automatically think everything is the same.

Yes; affiliate marketing is a simple business model that anybody can learn, but what they conveniently leave out is the amount of work that is involved and the amount of time you have to dedicate, not to mention the amount of patience that is required too.

In this guide, we aim to show you why people fail in the affiliate marketing industry and what you can do about it.


[Affiliate Disclosure: This post may contain affiliate links which means I may earn a small commission if you purchase anything through one of the links. However, this will not affect what you pay!]


Internal Summary and Navigation

  1. What is Affiliate Marketing – A brief overview
  2. Why people fail at Affiliate Marketing
    1. Coming across scams that leave a bad taste
    2. Affiliate marketing is not a get rich quick scheme
    3. Not aware of just how much work is involved
    4. Expect far too much too quickly and leave too soon
    5. Choosing the wrong niche or interest
    6. Make it one niche one website
    7. Trying to develop more than one niche at the same time
    8. Always help and provide useful information and do not sell
    9. Promoting the wrong products
    10. Know the products that you are promoting
    11. Use the right keywords
    12. Create quality content
    13. Don’t add value
    14. Should focus on creating a great looking website
    15. Always engage with your customers and readers
    16. Not enough patience
    17. Procrastination – Just get it done!
    18. The right mindset
  3. Finding some real training that works is what helped me 
  4. Feedback, Follow and Subscribe

What is Affiliate Marketing – A brief overview

Affiliate marketing, not to be confused with a multi-level-marketing business is a simple concept, where the affiliate marketer promotes products and services through a unique affiliate link.

When the customer finds the affiliate link which is normally promoted through an affiliates website and clicks on the link, this triggers an event where the customer is connected with the vendor.

As far as the affiliate marketer is concerned the order management and delivery process is now taken care of by the vendor.

Providing the goods are despatched and received by the customer then the affiliate is paid a commission.

Top 18 Reasons why people fail with Affiliate Marketing - How Affiliate marketing works

Here’s an article I published recently which will give you more details of just what is involved, which you can read about here.


Why do people fail at Affiliate Marketing?

People fail at affiliate marketing for why people fail with affiliate marketing - failureall sorts of reasons, in fact, it is well documented that only around 4% have any real success when it comes to making money online.

Which leaves 96% that will fail which is some figure.

There are many ways of doing affiliate marketing, but if you are serious then you have to make a big commitment.

Joining an affiliate program, grabbing a unique affiliate link and posting it everywhere is easy, but if you want longevity and want to give value to your audience then you have to adopt a different approach.

There are 2 main ways of doing affiliate marketing, either using the paid method or using SEO or search engine optimization.

The paid method comes with experience and can be very costly whilst adopting the SEO approach takes longer but the rewards can be greater and besides it is free.

We have listed what we think are the main issues but don’t shy away from affiliate marketing just because of the number in this list, a few of them can be eradicated fairly quickly.


Coming across scams that leave a bad taste

How you start your journey is important because what you do in the past can have a big influence on how you move forward.

If you were like me when I first started looking for ways of how to make money online, I didn’t know anything and would believe pretty much anything that anybody would tell me.

We all start off looking for a quick and easy solution to making money online, and maybe that is a factor.

We even start messing around with those crappy survey, cashback and clicking on adds sites…

Eventually, we might get a little adventurous and join a multi-level-marketing company or try one of those done-for-you-systems.

All to no avail and annoyed for being so naive.

Sub-consciously we take all these failures on board and think whatever we try will become a failure.

Somehow you need to start as if it was just the beginning without the failures.

What I did was seek out a trustworthy training platform and it helped no end.


Affiliate marketing is not a get-rich-quick scheme

Exactly what is says in the title, affiliate marketing is not a get-rich-quick scheme, in fact, I’m not sure there is such a thing except for winning the lottery, and we all know what the chances of that happening are.

We hear it all the time that affiliate marketing is easy and that very quickly you can be earning big money.

It must be right because these gurus tell us so.

You see this all over the internet, but the reality of it all is that it isn’t easy and it takes time.

You need the right attitude and not applying pressure on yourself by ridiculous timescales but be brave and give yourself at least 12 months possibly more.

It helps no end to reinforce that success is only around the corner when you are working amongst people who are having lots of success and prepared to share it amongst you.


Not aware of just how much work is involved

Most people are just not prepared for the amount of work that is required to become successful at affiliate marketing.

You can listen to Pat Flynn, a very successful affiliate marketer now, but it wasn’t always the case for him.

When I first started, I was like you, not knowing just what was involved and how much work was involved, but I very quickly realized that in order for this to work there was a lot of stuff that I didn’t know and had to learn if I was going to stand a chance of any success.

Of course, you are going to get it wrong, probably time and time again but it’s all about learning from those mistakes and pushing forward.

The beauty of affiliate marketing is that there are so many more additional things you can learn to give you additional income streams.

Once you start to see some success then that will give you the confidence to work harder and learn new things.


Expect far too much too quickly and leave too soon

People are still looking for an easy solution to making money and really there isn’t one.

Creating any business will take time and affiliate marketing is no different, but you need to be prepared for very little success happening in the short term.

I see so many who start off with the right intentions, don’t see things happening quick enough and then they decide to call it a day.

The thing about this type of business is that you have no idea just when the business is going to start moving in the right direction.

Success could just be around the corner.

A few months is definitely not long enough and you should be looking at least 6 months but really 12+ months for things to really start happening.


Choosing the wrong niche or interest

You need to start your affiliate marketing business with the right foundation and that starts with a niche and remember there is no such thing as the perfect niche.

To give you some sort of an idea of how many niche ideas there is potentially.

Over 7.3 billion keywords are keyed into the Google search engine on a daily basis and they all have the potential to become a niche.

However, people still struggle choosing the right niche and often end up choosing a niche that is too popular which means too much competition.

Start at the top level and work your way down until you find a niche where there is potential profit.

Research what is out there and use a keyword research tool, something like Jaaxy.

Google trending is a useful tool for coming up with niche ideas.

Ideally, you are looking for a niche that you are going to enjoy getting up in the morning and working with.

Something that is not going to be a chore and something you will learn to love that’s if you don’t already.


Make it one niche one website

If you are serious about doing affiliate marketing the right way, then choose one niche to the one website.

Having a website with several niches is a little like a “Jack of all trades, master of none”.

It becomes a little confusing to the audience when all they are looking for is information about a specific subject.

The idea is to become an authority in your chosen niche and trying to do that with several niches is going to spread yourself a little too thin.


Trying to develop more than one niche at the same time

Many people start off with the right intention.

They choose their niche, create their website, then start building their site with content, but whilst they are building out their first website even though they aren’t seeing success, they decide to start other niches.

They lose interest and move onto another niche, just like moving onto the next shiny object.

Your main focus should be to get your first website up and running and see success first before you even consider looking at additional niche sites.

The end goal is to have multiple niche/websites but that takes time and patience.


Always help and provide useful information and do not sell

One of the biggest mistakes with affiliate marketing is that people focus on selling products or services instead of providing useful information that your audience is looking for.

OK, you are going to pick up a few sales here and there but this will not be consistent.

Providing great information about what people are searching for on Google should be your goal.

You are trying to build a bond with your readers and that takes time.

Trying to sell all the time doesn’t work because people switch off.

Help people and the money side will take care of itself.


Promoting the wrong products

A big mistake that people make is promoting a product that doesn’t fit the requirements of the audience, and this is normally dictated when someone takes a money approach rather than a helpful approach.

Put yourself in your reader’s shoes and ask the question, “would you purchase this service or product?”.

You need to be promoting products that you can trust and have faith in.

Like my brand is all about helping people to make money online, and therefore what you will find here are opportunities that I recommend as well as informational articles like the one you are reading here.


Know the products that you are promoting

Finding a great product that you can trust is all very well when promoting to your audience but people will be asking questions and need to know answers.

Remember, you are an authority in your niche and therefore you need to learn about the product or service at hand.


Use the right keywords

Keyword research is a very important aspect of all marketing.

It shows you what your potential customers are searching for and how easy or difficult it will be to rank for those keywords.

Keywords are what connect your content with the audience and ultimately drive more sales.

Take this website here, which is about “How to make money online”.

This is a very popular keyword and would not be a good keyword to write your content about.


Create quality content

When I started affiliate marketing and found out that most of my time would be spent on research and writing, especially writing, I nearly didn’t continue because I am no writer.

Most people aren’t but hey if you don’t try you will never find out.

Your writing might be terrible at the beginning, I known mine was, but I’d like to think I am getting better.

Unless you are a natural writer then becoming good at anything, not just writing will take time.

Plenty of research and reading, especially other blogs and how other more successful people are doing it pays off.


Don’t add value

Your job as a copywriter doesn’t necessarily mean that you are to copy other peoples work word for word.

Getting new ideas comes from reading other marketing blog posts.

If you have found a great keyword, type it into the Google search tab and see who is ranking on the first page of Google and look at how they are doing it.

To be good at something means learning from people who are better than yourself.

When people are searching for information, they are picking up bits of information here and there and therefore think about giving more value.

What I come across time and time again are websites with almost identical posts with the odd word changed, like they have put the content through some rewriter software.

Don’t do it and ensure the information is correct.

Your goal is to have your own unique style that people will remember.


Should focus on creating a great looking website

Creating a solid foundation also means creating a great looking website and one that your readers are going to come back to again and again.

There is nothing worse than clicking on a website and seeing that it doesn’t flow and it is full of grammar and spelling mistakes.

Look at what you are trying to achieve and if you need help which we all do, then look at other websites from successful marketers and get a better understanding of how they stand out.

I personally like the simple approach that doesn’t go over the top, because that can have an adverse effect.


Always engage with your customers and readers

This is something that is neglected a lot.

I have forgotten the number of times that I have gone onto a website for research and I often end up going to the comments section in the post, only to find that none of the reader’s comments was ever answered.

It can show you that the person may not care or maybe they are a little too busy.

If the reason is the latter then you need to manage the workload better.

What often happens is the money side takes over, or maybe the money aspect was there all along.

Whatever the reason, remember, you are trying to build a relationship with your audience and not replying to comments is not going to do that.

Comments are very important and add to the overall word count which Google looks at when ranking your content.

If someone has the decency to read and comment on a piece of your work you should at least have the courtesy to reply.


Not enough patience

In general, you will find most people are impatient.

As an affiliate marketer, patience is key to your success especially in the early days when things aren’t happening quick enough.


Procrastination – Just get it done! 

I guess this is something we all suffer with.

Tomorrow never comes in a lot of cases.

This is all about man-management and very often I fall into this trap like I will start a piece of content and allocate maybe 3 hours because that is the cutoff so I can do something else.

For me, that rarely happens but I am getting around to doing something about it.

Working for someone else is sort of managed for you but when you are working for yourself you tend to through that out of the window.

Write things down and try and stick to a plan.


The right mindset

Left this to the end not because I thought it wasn’t important but quite the opposite.

The right mindset is a combination of all the above in various forms.

The right mindset is so important in life but becoming an affiliate marketer is where having the right mindset is definitely required.


Finding some real training that works is what helped me

Why people fail with affiliate marketing is a combination of many things which we have addressed but these aren’t major issues if you are aware of them.

The ones I have listed are what I believe are the most important because these are what I have encountered on my journey but even now I have to work on a few of them.

My decision to find a training platform and one I could trust is what helped me to eradicate most of them and for me, it was a confidence thing, especially as things weren’t happening quick enough.

Wealthy affiliate gave me the confidence to see that success would eventually come if I followed the training that was provided.

It’s free to check out with no credit card details.


Feedback, Follow and Subscribe

Hope this guide gave you an insight into why people fail with affiliate marketing but treat it like you would a real job and you’d be on the right path.

If you have questions at all please add them to the comments section below and I will get back to you at my earliest convenience.

Until next time, and stay safe!

How to Avoid Affiliate Marketing Scams – 10 Popular Scams to Avoid

How to avoid Affiliate Marketing ScamsWelcome to this How to avoid affiliate marketing scams.

Affiliate marketing is one of the most popular ways to make money online today but finding the right opportunity can be a nightmare.

The one major concern for anybody looking at ways to make money online is the ridiculous number of scams that are out there. Continue reading “How to Avoid Affiliate Marketing Scams – 10 Popular Scams to Avoid”

How to Make Money in Affiliate Marketing – Is it really possible to make a living as an Affiliate Marketer?

How to Make Money in affiliate marketing

Welcome to this How to Make Money in Affiliate Marketing guide.

Making money online is one of the most popular keywords that are keyed into the Google Search Engine on a daily basis, but an area that is full of mystique

What do I mean by mystique?

The number of opportunities and different ways of making money online is literally endless and a minefield for anyone new to this game trying to work it all out. Continue reading “How to Make Money in Affiliate Marketing – Is it really possible to make a living as an Affiliate Marketer?”