a LuLaRoe MLM Review – Fashion Genius or Fashion Disaster?

a LuLaRoe MLM ReviewWelcome to this LuLaRoe MLM Review

If you are fashion conscious and looking for a clothing line that is different, with striking designs that will undoubtedly make you stand out in a crowd, then maybe LuLaRoe is it.

You might have seen the marketing campaigns on Facebook, or maybe you have been approached by a LuLaRoe independent consultant, and it has sparked an interest, and you want to know more.

Whatever the reason I’d like to welcome you to this website because you are certainly in the right place.

Rest assured I am not here to sell you any of their products or the business opportunity that is on offer, but here to give you the facts for you to make a decision whether this is a great business or not.

It’s not all about the products as LuLaRoe like to think they are selling the dream. To help empower women so that they can be financially independent or even financially free.

So, is LuLaRoe a Pyramid Scheme?  Is LuLaRoe a Scam? Is there a LuLaRoe business opportunity worth investing in?

These questions will be answered plus many more so without further ado, let’s get right into it!

[Affiliate Disclosure: LuLaRoe Review has been thoroughly researched from information and testimonials that are in the public domain. This post may contain affiliate links which means we may earn a small commission, however, this won’t affect what you pay! 

Lularoe logo

Product: Lularoe

Location: Corona, California, US

Founders: Deanne Brady, Mark Stidham

Founded: 2012

Website: www.lularoe.com

Product Description: A multi-level marketing company manufacturing and selling women’s clothing.

Cost to join: $499.00

Price of products: $15 – $85

Best For: Experienced network marketers who love women’s fashions.

Recommended: No

LuLaRoe MLM Review - Wealthy Affiliate

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LuLaRoe Review – Table Of Contents

    1. What is LuLaRoe about and who are the founders? 
    2. Is LuLaRoe a Pyramid Scheme
    3. Let’s look at the LuLaRoe products range
    4. LuLaRoe Business Opportunity – What you need to know
    5. What others say about LuLaRoe
    6. What I like about LuLaRoe
    7. What I don’t like about LuLaRoe
    8. Is LuLaRoe a Scam?
    9. Is LuLaRoe a Worthy Business to get involved with?
    10. Feedback, Follow and Subscribe

What is LuLaRoe about and who are the founders?

LuLaRoe is a multi-level marketing Lularoe founder

business founded in 2012 by Deanne Brady Stidham and her husband Mark Stidham and they are based in Corona which is in California, US.

Initially, they concentrated on women’s fashion, but over the years have extended the product line to include men’s.

In just four years LuLaRoe has catapulted from near obscurity into a 2.3 billion dollar business selling leggings, shirts and dresses through their network of thousands mainly through social media.

In 2013 LuLaRoe became a private company.

The companies fashions tend to be more on the modesty side due to their Mormon beliefs which means that they are missing out on a large market of people who are looking for trendy and sexy.

If you are looking for unusual clothing where you aren’t going to bump into others wearing the same item, then this might be for you, because once they have sold a number of a certain pattern, that’s it.

But, patterned clothes with lots of chevrons, geometric shapes and stripes in a loose-fitting style aren’t for everyone.

So, LuLaRoe’s mission is not just to produce unique clothes that would appeal to many but more about providing an opportunity for people to make money by selling their stylish clothing.

The name “LuLaRoe” came about from their first 3 granddaughters names, Lucy, Lola, and Monroe.

{Our mission is to improve lives and strengthen families through our clothing line. LuLaRoe is a community that instils confidence and bases itself on quality products made you, the customer, in mind.}

Check out this short promotional video coming from Deanne Stidham

As the story goes, Deanne started way back in the early ’90s when she started selling clothing from wholesalers.

She convinced a man who was selling overstock items from major brands to supply her with the stock required to sell in-home parties.

For the next 25 years, she made a living from selling in homes and the word got around amongst stay at home mums.

Known as “The Dress lady” and with a vision which eventually unfolded.

Is LuLaRoe a Pyramid Scheme?

Well, this depends on who you talk to but in Is LuLaRoe a pyramid scheme

recent times they have been hit with quite a few lawsuits, but then again so have many other MLMs.

These stem from around 2017 and whilst many are about to end up paying hefty fines, they never accept or admit to running a pyramid scheme.

A pyramid scheme would be deemed as such if the sponsor or team lead actually got paid for recruiting others into his/her downline and sometimes that business might hide behind a product or service.

See what Wikipedia has to say here.

Check out this short interview where the owners fight back at claims that LuLaRoe is a pyramid scheme.

Many MLMs end up fighting lawsuits at some point if they are about long enough but with LuLaRoe who have only been around a few years they are going to have to pull out the stops.

Since 2017 the lawsuits have stacked up from their own distributors and consumer advocates in relation to its business model and the way they operate.

Even to the point that the “Washington State Attorney General” in 2019 accused LuLaRoe of running a pyramid scheme.

Let’s look at the LuLaRoe Products Range

One thing you will notice with LuLaRoes products is uniqueness and the chances that you will run into anybody else with the same item is pretty remote.

LuLaRoe best sellers

Due to the nature of their business, bestsellers will change on a frequent basis due to the limited quantities that are made of the same item.

Once that style has completely sold out they will not be any more manufactured.

LuLaRoe best sellers

Leggings do appear to be their flagship product though and look kind of cool if I say so myself.

LuLaRoe leggings

The LuLaRoe product range can be found within the categories listed below…

  1. Womens Collection
  1. LuLaRoe Denim
  1. Valentines Collection
  1. Black, White, Charcoal
  1. Elegant Collection 2019
  1. Men’s Collection
  1. LuLaRoe Vault
  1. Limited Edition Capsules Collection

For a closer look at the extensive LuLaRoe product range with current prices…

The full range of products can be found on their official website here.

LuLaRoe Business Opportunity – What you need to know

What you should be aware of is that the number of LuLaRoe consultants in the last couple of years has dropped by around 2/3rds.

With a number of lawsuits since 2017, it would appear that many have or are in the process of leaving.

The problem for many is that they are left with thousands of dollars worth of products that they have stockpiled due to pressure from above and whilst there is a returns policy when leaving many just aren’t able to get refunds.

How to become a LuLaRoe Consultant?

Through my research, I found that many LuLaRoe consultants started their businesses that cost thousands in stock, in fact, one consultant ended up purchasing $10,000 worth of goods.

A few months back you were expected to invest a minimum of $5,500, which is absolutely ludicrous.

In recent times it looks like the startup fee is more reasonable with it costing $499.00 and for that, you get 65 items of clothing.

Plus…Tools and resources…

    • Educating resources…To get you started.
    • Business support. Sale and Tax management
    •  LuLaRoe training
    • Point of sales system
    • Card reader to process card payments
    • Marketing resources
    • Leadership and team support
    • LuLaRoe events
    • Sales incentives
    • Reporting system
    • 5% discount

To be able to join you have to find a sponsor and if you don’t know one anyone will be assigned to you.

lularoe get me a sponsor

In the small print, it says that “A sponsor is an active independent retailer that will guide, inspire and train you”.

Take it from me that if 99% are not making enough for it to become a full-time income then is this the type of sponsor you are looking for?

How to Make Money With LuLaRoe

There are 3 basic ways when you first start this type of business.

    1. Purchase the goods at a discount and sell them to family and friends.
    2. Find customers and sell to those.
    3. Recruit others into your team or downline as it is known and make commissions from their sales.

If you want to progress your way up the corporate ladder then you have to excel at recruiting.

There are many other ways that you can make money from…

    • Social media, like Facebook, Instagram, Pinterest, YouTube etc
    • Rent premises
    • Home parties

There are many other ways that are only restricted by the imagination.

With any business nowadays a website should be a number one priority for getting your word out there.

Their teaching methods for getting customers are slow and outdated.

People are already searching in Google for LuLaRoe related things, all you have to do is target those people.

lularoe keywords

Here you can check out the LuLaRoe Compensation Plan for yourself

Are LuLaRoe consultants actually making money?

Although most MLMs I have found to be devoid of any income disclosures, I did manage to find one for 2016 although it doesn’t paint a full picture.

These are bonuses that you and your team have been paid.lularoe 2016 income disclosure

As you can see

    • 72% made no bonus
    • .33% made between $0.01 and $50.00
    • 2.9% made between $50.01 and $250.00
    • 5.07% made between $250.01 and $500.00
    • 4.01% made between $500.01 and $1,000.00

That’s 6.1% who earn over $1,000.00 a month.

What isn’t taken into consideration are the expenses, such as the cost of purchasing stock, shipping costs, etc

What others say about LuLaRoe

Looking on the Better Business Bureau website I found a number of complaints and was shocked to see nearly 400 complaints.

The first 3 are from LuLaRoe independent consultants who have left.

Lularoe reviews #1

Lularoe reviews #2

Lularoe reviews #3

Lularoe reviews #5

Lularoe reviews #4

What I like about LuLaRoe

Normally when reviewing a business opportunitywhat I like about LuLaRoe

I can usually find a number of positive things to say, but I’m struggling here.
  1. Products are unique
  1. 6 month warranty period for their products
  1. Plenty of resources for helping in your marketing campaigns

What I don’t like about LuLaRoe

I had to restrict the number of negative thingswhat I don't like about LuLaRoe

here otherwise it might have turned out a one-sided affair.
  1. Not accredited with the Better Business Bureau (BBB)
  1. LuLaRoe can be found on other retail sites like Amazon and Walmart

I could never understand this except for one-word GREED. They are certainly not thinking about their independent consultants.

As if it wasn’t hard enough to make sales, but one thing is for certain, you do not have to join  LuLaRoe in order to purchase their products.

  1. Expensive

The products are over-priced and better and cheaper products can be found elsewhere and with recognized labels.

  1. Poor quality

In recent times I am seeing many complaints about the quality of the products.

What normally happens over time is that suppliers increase raw material costs and therefore the retailer either increases their own retail costs to compensate for it or find other suppliers that are cheaper and often with inferior materials.

  1. Many lawsuits

Any business no matter what type it is, if they are around long enough is going to have their fair share of lawsuits, but for a company that has only been around 8 years sure have fallen on hard times.

  1. The demise of LuLaRoe

LuLaRoe only came into existence in 2012 and rose pretty quickly in popularity, and maybe too quickly as they peaked in 2017.

So, really LuLaRoe has only had maybe a couple of good years, but since 2017 they have been hit with a stream of lawsuits which has had a big impact on their popularity as can be seen by Google Trends.

lularoe trending

Is LuLaRoe a SCAM?

LuLaRoe is not a scam. They are a legitimate MLM business and whilst it is difficult to succeed, it is also very possible to make some money.

They have a large product line that many are raving about.

What people aren’t aware of when they are approached by LuLaRoe consultants is the initial and progressive costs that nobody talks about.

People are listening to BS.

The Dream, of being successful and living that Laptop lifestyle, but very few actually make it.

Is LuLaRoe a Worthy Business to get Involved With?

Well, what do you think? Worth it or not?What you need to know

As you can see, LuLaRoe is having its fair share of issues, especially with their top earners leaving.

If you are still considering joining this MLM then I would suggest you purchase a few products and check out the quality first, and remember you can purchase them from Amazon.

If this business doesn’t appeal and you are still looking for an opportunity I can highly recommend affiliate marketing.

LuLaRoe MLM review - Wealthy Affiliate

Feedback, Comments and Subscribe

If you found value in this post then please leave your comments below in the comments section and share on social media.

Until next time, stay safe.

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Author: Mick

Hey Guys and Gals, great to meet you and hope you enjoyed this post. We created this site to help people like you avoid the pitfalls of making money online and hopefully steer you onto the right path. ENJOY!

6 thoughts on “a LuLaRoe MLM Review – Fashion Genius or Fashion Disaster?”

  1. Hello, Great information for MLM, it really looks like a pyramid but I know it’s not. To do MLM product, you kneed to represent the company and recruit people and sell products. I think it is a lot more work than affiliate marketing just recruiting people and presenting your product to your clients. That takes some organization to recruit. Thank you for sharing with us


  2. Having tried mlm a few years back, I never made any money although the products were high quality. One thing I don’t like about Lularoe is the high cost of investing. It’s crazy to have to spend such huge amounts to make money with them. The lawsuits would definitely put me off, as well as negative comments about quality of material used. As you rightly said, it’s a tiny percentage who earn top money with mlm, and there’s no guarantee investments will pay. Your recommendation is by far the best, offering a chance to build a real long term business:)

    1. Kathy, thank you for sharing your thoughts on this LuLaRoe mlm review.

      The cost of investing in this company for many went into thousands and in recent times the quality of the products have dropped considerably.

      For many LuLaRoe distributors who decided to call it a day meant they were left with products that they could not sell, with a returns policy in place that didn’t appear to work for those leaving.

      That part is bordering on a scam

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    1. Hey Wesley, I am sorry to hear about your misfortune although you managed to turn it around so that is great.

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      You just can’t be too careful nowadays as there is just so much of it about, that’s why I choose the affiliate marketing route.

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