a Forever Living Products Review: Uncovering the Controversies Behind the Aloe Vera MLM Giant

forever living products review

Welcome to this Forever Living Products Review

You may have come across their marketing campaigns on social media or maybe you were approached by a Forever Business Owner and you are looking for the rundown on this company.

Whatever the reason is you are in the right place and I would like to welcome you here.

Feel rest assured that I won’t be trying to sell you any of their products or even their business opportunity, but I will be presenting you with all the facts both positive and negative.

This should give you a better idea of who Forever Living Products are and whether a business to pursue further.

Saying that though, you don’t have to become a Forever Business Owner or FBO for short as you can find those products on Amazon and Walmart amongst other retail outlets which are not great for existing FBOs.

So without further ado, let’s get right into it!

[Affiliate Disclosure: This Forever Living Products Review may contain affiliate links which means I may earn a small commission if you purchase anything through one of the links. However, this will not affect what you pay!]

Forever Living Products Review – Summary

Product: Forever Living Products International

Location: Scottsdale, Arizona, US

Founder: Carl Jensen, Rex Maughan

Founded: 1978

Website: www.foreverliving.com

Product Description: A multi-level-marketing business in the health and wellness industry.

Cost to join: $306.38

Price of products: $.10 – $428.00

Best For: Experienced network marketers

Recommended: No

Notes: MLMs are a real tough cookie to crack and thwart with issues and therefore it would not be advisable for a newbie coming into the make money online niche.

There are much better options such as affiliate marketing which we cover a little further into the review.

Forever Living Products Review – TOC

  1. What is Forever Living Products about and who are the founders? 
  2. Is Forever Living a Pyramid Scheme
  3. Let’s look at the Forever Living Products range
  4. Forever Living Business Opportunity – What you need to know
  5. What others say about Forever Living Products 
  6. What We Like -Forever Living Products Review
  7. What We Don’t Like – Forever Living Products Review 
  8. Is Forever Living a scam?
  9. Is Forever Living Products  a Worthy Business to get involved with?
  10. Forever Living Products Review – FAQs
  11. Lawsuits Past And Present
  12. Feedback, Follow and Subscribe

What is Forever Living Products about and who are the founders?

Forever Living Products International is a Multi-Level-Marketing Business manufacturing and selling products across a wide area.

Covering Health and Wellness, Weight Management, Skin Care, Drinks, Dietary, and Supplementary Vitamins.

The brainchild of Karl Jensen and Rex Maughan founded in 1978 and reside in Scottsdale, Arizona, US.

They have a unique range of products which include the Aloe Vera plant and beehive based cosmetics which we shall cover a little later.

Over the span of 40+ years, they have become very successful and were one of the forerunners in the Aloe Vera industry.

By the 1990s they became self-sufficient and purchased the Texan company Aloe Vera of America and currently have plantations in Texas and the Dominican Republic.

They even expanded into resorts with “Southfork Ranch” now belonging to them.

Rex Maughan is still very active within the company and was in a 2002 edition of Forbes as one of the top 400 richest people in the US with a reported $600 million.

Unfortunately, in recent times their success has dwindled somewhat with a number of lawsuits that have hit them.

Check out this short promotional video.

Is Forever Living a Pyramid Scheme?

This must be the first thing that crops up in anybody’s mind when researching a company.

Most MLMs do not fall into this category and its only a few that give the networking marketing industry a bad rep.

Often hiding behind a product or service that has very little or no value at all which might be termed a pyramid scheme in disguise.

Although MLMs are structured in a pyramid style and most things are when we are describing a hierarchy.

An MLM business where the sponsor is paid for recruiting others into his/her team would be deemed a pyramid scheme.

It should be all about the products but as we can see in the Forever Living business building DVD below, it is about recruiting.


However, to become a success in an MLM you have to be able to recruit others into your team.

Forever Living Products range

With nearly 200 products to choose from in the Health and Wellness, beauty, personal care, household, dietary, and weight management industry.

There are even Bee Pollen products available.

Forever Living Products best sellers

Forever living products best sellers

The Forever Living products range can be found within the categories listed below…

  1. Best Sellers (18)
  1. Immune Health (14)
  1. New Products (5)
  1. Drinks (13)
  1. Bee Products (4)
  1. Nutritional (29)
  1. Weight Management (8)
  1. Combo Packs (7)
  1. Skin Care (37)
  1. Personal Care (15)
  1. Household (3)
  1. Essential Oils (4)
  1. Accessories (27)

For a closer look at the Forever Living products range with current prices…

Check out the full product range on the Forever Living Products official site here.

Forever Living Products Business Opportunity – What you need to know

In 2010 they reported a network of 9.3 million FBOs, so based on those figures this projected number should be well over 10 million.

Based on the Forever Living income disclosure at the end of this section then we are looking at approx 8.9 million who aren’t earning a dime.

Hopefully, when you have read this section things will be a little clearer.

How to become a Forever Living Business Owner?forever business owner

The current price of joining is $306.38

What you get with this business startup pack is a mix of Aloe Vera, personal care, skincare and nutritional favourites…

    • Aloe Vera gel minis – 12 * 330ml
    • Forever ARGI+
    • Forever Supergreens
    • Forever Arctic Sea
    • Forever Active Pro-B
    • Aloe Vera Gelly
    • Aloe Vera Heat Lotion
    • Aloe Vera Propolis Creme
    • Aloe Vera Moisturizing Lotion
    • Aloe Vera Soap
    • Forever Aloe Scrub
    • Forever Bright Toothgel
    • Aloe Vera Lips
    • English Product Catalogue
    • First Steps to Manager Booklet
    • Aloe as Nature Intended (single)
    • Why Forever (single)

Bear in mind that these products are to be used as samples to show to your customers and will have to be replaced periodically.

How to Make Money With Forever Living Products International

The 3 basic ways to run your business…

    1. Purchase the products for the discounts and sell to family and friends.
    2. Find customers and sell to them.
    3. Recruit others into your team and make commissions on what they sell.

If you want to excel in any MLM you have to be able to recruit others.

    1. Use social media to target your audience and there are many ways to do this through Facebook, Twitter, YouTube, Instagram…
    2. Organize home parties, but these will have limitations.
    3. Rent a stall at an event or fair

Whilst you will all have your own Forever Living Products Official site to use to market the products, I would seriously consider developing your own website based around the products.

Target your audience who are searching for the products in Google instead of wasting your time in social media talking BS.

Forever living products - Jaaxy

Those 3 keywords (found in a quick search) in the above image are what people in Google are searching for.

You could use these keywords and write some great content that people are looking for.

Why try and convince people in social media when you can target people who are already looking for information related to “Forever Living” and the products they sell? No brainer right?

A little keyword research, that’s all it takes.

Bearing in mind that there are approximately 83,000 Google keyword searches every second which amount to over 7 billion searches a day.

That is where your money is, in those 7 billion daily searches.

Once the website is up and running it will target your customers 24/7/365.

If you want more information about how you can learn this then stay with me until the end of the review.

Here you can check out the Forever Living Compensation Plan for yourself

Are Forever Living Consultants actually making money?

Considering Forever Living Products have been active for over 40 years I find it strange that we can only find something that represents an income disclosure for 2018.

Forever living income disclosure

They try and justify these figures by stating that people mainly join to take advantage of the discounts and making a little extra money by selling to people they know.

Let me tell you, people are joining Forever Living because they believe that they can replace an existing income and become rich because that is what they are been told.

Now, this is coming straight from the “horse’s mouth” so to speak and this alone should make you “run to the hills”.

Alarming figures wouldn’t you think?

So why are people still joining businesses like this?

I don’t have words, maybe they would rather believe a “sponsor” who is filling their heads with complete “BS” rather than the company themselves?

Here is a breakdown of those figures based on all people who signed up to Forever Living Products in 2018

    • 88.6% earned nothing.
    • 7.86% earned an average of $105 a month.
    • 3.42% earned an average of $1,493 a month.
    • 0.11% earned an average of $28,512 a month.

According to the above figures, you have to be in the top 3.42% of all Forever Business Owners just to average $1,493 and we are being extremely conservative here.

That works out at an average of $17,916.00 for a years salary and remember those figures will be a lot less for many.

Is that enough for you to live on?

What Others Say About Forever Living Products 

The most important thing you should be doing before you purchase any products or contemplate a business opportunity is research and thorough research too.

Reviews whilst a great source for allowing you to make that decision should be looked at with care because it may be that the reviews you are looking at are not genuine and we see that all the time.

forever living products reviews #1

forever living products reviews #5

forever living products reviews #4

forever living products reviews #3

If you have 30 minutes to spare you might like to watch this video regarding MLMs in general.


What We Like -Forever Living Products Review

Whilst I am not a lover of MLMs, I still can see why someone might want to not only purchase the products but take a chance on the business opportunity.Negative

  1. Have been accreditated with the Better Business Bureau since 1978 which is as you can see the length of the time of their existence.
  1. Unique products

Most of their range of products are based around Aloe Vera which as we know have many health benefits.

  1. A member of the Direct Selling Association (DSA).
  1. Couldn’t find any complaints on the BBB site.

What We Don’t Like – Forever Living Products Review

Whilst the products do seem to be well received there are other things to take into consideration that aren’t that great and I have managed to highlight a few for you here.

  1. Expensive productsPositive

The products on a whole are expensive but so are all MLMs and it wouldn’t take you too long to find similar products that are much cheaper.

  1. Very competitive

Not only are you competing with millions of FBOs for marketing space and customers, but you are also competing with Amazon, Walmart, eBay amongst many others.

  1. Marketing tactics

The marketing tactics from many Forever Business Owners are disgraceful and this just shows the desperation to get a sale.

Mind you, this is across the board with all MLMs.

  1. Highly pressurized

What you will find is pressures from above. Your sponsor and their sponsor just to get you to recruit and make sales.

If you have a little time on your hands you might like to read this interview of a mum who had a bad experience with her sponsor here.

  1. Expensive to become an FBO, with a combo pack costing you over $300 and remember this pack will have to be replaced periodically.
  1. Complaints about some of the products that are not as good as they once were. It would seem that these drinks formula have been changed without informing customers who have been purchasing them for quite some time.

Is Forever Living a SCAM?scam

Well, Forever Living isn’t going to run off with your money so no it isn’t a scam.

They are a legitimate MLM operating over 40 years and they have an extensive catalogue of products that can benefit you in many ways.

As an FBO you are not under any obligation to recruit members into your team and can use the membership to purchase the products at discount and sell on to family and friends if that is what you want to do.

Saying that though most join to become a success and to hopefully replace that 9 to 5 job, but around 99% do not manage their goals and in many cases are left out of pocket.

Is Forever Living Products International a Worthy Business to get involved with?

More than enough information here for you to make a decision not only about the products, which do seem to be pretty good but a business opportunity.

So what do you think?

With over 86% that don’t earn a dime, and that’s not me but Forever Living telling you this.

That’s coming from someone who has tried MLMs in the past with absolutely no success at all until I looked into affiliate marketing.

This training platform shows you how to create a website, keyword research and how to target a specific audience, how to write great content, and much much more.

100% FREE and NO CREDIT CARD asked for! What have you got to lose?

Forever Living Products Review – FAQsFAQ

Whilst we were researching Forever Living Products we came across some frequently asked questions:

  1. What is Forever Living Products? Forever Living Products is a multi-level marketing company founded in 1978 by Rex Maughan.

It specializes in health and wellness products made from aloe vera, including dietary supplements, personal care items, and beverages.

  1. How do I become a Forever Living distributor? To become a Forever Living distributor, you need to sign up through an existing distributor or directly via the company’s website.

You will purchase a starter kit and gain access to training and resources to help you start your business.

  1. What makes Forever Living’s aloe vera products unique? Forever Living claims to be the largest grower, manufacturer, and distributor of aloe vera.

Their products are made from hand-harvested aloe vera, using a patented stabilization process to preserve the plant’s nutrients without artificial additives.

  1. How do I buy genuine Forever Living products? Genuine Forever Living products can only be purchased through authorized independent distributors or directly from the company’s official website.

The company does not sell products through third-party websites to ensure product authenticity and quality.

  1. What are the benefits of using Forever Living aloe vera products? Forever Living’s aloe vera products are marketed for their health benefits, including digestive health, skin hydration, and immune support.

The company highlights the purity and natural ingredients of their products.

  1. Are Forever Living products certified? Yes, Forever Living products have several certifications, including the International Aloe Science Council, Kosher, Halal, and Gluten-Free certifications.

These attest to the quality and purity of the products.

  1. What is the compensation plan for distributors? Forever Living offers a compensation plan that includes retail profits, personal bonuses, and team bonuses.

Distributors earn money through direct sales of products and by building a team of downline distributors.

  1. Has Forever Living faced any legal issues? Forever Living has faced regulatory scrutiny in various countries due to the nature of its MLM business model.

These include allegations of operating similar to a pyramid scheme, but the company has generally maintained its operations by emphasizing product sales and compliance with local laws.

  1. How much aloe vera juice should I drink daily? Forever Living recommends drinking 30ml to 50ml of their aloe vera juice twice daily, preferably on an empty stomach for optimal benefits. The juice should be stored in a refrigerator once opened.
  1. What should I do if I have issues with my Forever Living account or orders? For account or order-related issues, you should contact Forever Living’s customer support.

They can assist with login problems, order status, and other inquiries to ensure customer satisfaction.

Lawsuits Past And Present


Forever Living have indeed had their legal issues over the years. Here are a few to take on board:

Deceptive Income Claims

Forever Living Products has been scrutinized for making misleading claims about the potential earnings of its distributors.

The Federal Trade Commission (FTC) has highlighted the company for suggesting that distributors can achieve significant financial freedom and luxury lifestyles, which are not typical outcomes for most participants.

The FTC has warned that such practices could lead to substantial penalties if they continue, emphasizing that income claims must be substantiated and not misleading​ (Truth in Advertising)​.

Legal Dispute with Competitors

In 2021, Forever Living Products International, LLC, and Aloe Vera of America, Inc., were involved in a legal dispute with AV Europe GmbH and Christopher Hardy, a former vice president of Aloe Vera of America.

The lawsuit alleged that Hardy used Forever Living’s confidential information to benefit his new business, AloeVeritas, and attempted to poach Forever Living’s distribution entities.

Forever Living won an arbitration award of approximately $920,000 against Hardy​.

Distributor Relationship Issues

Forever Living has faced various legal actions concerning its relationships with distributors.

These issues often involve disputes over distributor agreements, compensations, and the rights and responsibilities of distributors within the multi-level marketing structure.

These cases underscore the complexities and challenges inherent in MLM business models​.

Product Claims and Certifications

The company has also faced scrutiny regarding the health benefits claimed for its aloe vera-based products.

Regulatory bodies have questioned the substantiation of these claims.

Ensuring compliance with regulations and maintaining the credibility of product certifications are ongoing concerns for Forever Living.


These legal challenges highlight the ongoing regulatory and competitive pressures faced by Forever Living Products.

Potential distributors and consumers should be aware of these issues when considering involvement with the company.

Feedback, Comments and Subscribe

If you are reading this then I can take it that you didn’t fall asleep and hopefully I kept you entertained, but more importantly,  you are now in a better place about Forever Living Products International.

If you enjoyed this review then why not show a little love and share it amongst your friends in social media.

Until next time, stay safe.

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Author: Mick

Hey Guys and Gals, great to meet you and hope you enjoyed this post. We created this site to help people like you avoid the pitfalls of making money online and hopefully steer you onto the right path. ENJOY!

6 thoughts on “a Forever Living Products Review: Uncovering the Controversies Behind the Aloe Vera MLM Giant”

  1. Even though they closely resemble a pyramid system, MLMs are legal as long as there are products or services attached to them. This does not mean that network marketing is an ethical way to sell products. In my opinion, it is unlikely that you will make money from network marketing. The main reason is because of saturation. As more members join the system, they will be competing with existing members to make sales.
    Unless you are doing something unique, it’s unlikely that you will make significant sales or generate any profit.

  2. Thank you for providing us with a comprehensive detail of the ‘Forever Living products.’ I’ve read whole of your article. This business seems like a traditional kind of opportunity that I myself experienced it in the past. I found it to be too much hassle to too little or almost no money in the pocket at all. I would not let myself go for something similar ever again.

    The review was great and it helped me make my mind up if this product was for me or not.

    Best wishes

  3. Mick,

    I’ve never been a fan of any MLM, I have to say. It’s really hard to be successful with most of the companies, especially since they’re usually a saturated market with a lot of competition. I’ve always had every MLM try to recruit me anytime I go to a show since I usually sell the products better than the person putting the show on. But I’m a natural at sales, so it comes easy to me.
    However, I still never liked their pyramid involved and it’s always the person above me getting more money and reaping more benefits because I’m able to sell well.
    I avoid them like the plague and have since I attempted to join Amway. Terrible idea!

    Thanks for sharing this information!

    1. Hi Katrina, thank you for sharing your experience.

      Being able to sell is great and most people just don’t have those skills.

      Recruiting and communications are key to being a success in an MLM.

      Unfortunately, people are taken in by the promises of overnight success which just doesn’t come.

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