Jeff Walker Product Launch Formula Review – A Walker SCAM?

Jeff Walker product launch formula review

Hey Guys and welcome to my website.

Today we will be discussing Jeff Walker’s Product Launch Formula

The natural progression for many marketers making money online is to come up with an idea for a product that everybody is going to want and love.

The problem is that this is not easy and more importantly if you do come up with a great idea for a product.

Then getting it out to the masses can be another huge hurdle.

Where do you start, that is what Jeff Walker’s Product Launch Formula is all about.

But before we get started, we’d just like to mention that we are not affiliated with Jeff in any way.

This means that we are not getting paid for this review.

But what we can promise you, is an honest unbiased account of who Jeff Walker is and what his product PLC is all about.

So you can be certain that we are not going to pitch or try to sell you anything.

If you are serious about becoming an affiliate vendor then knowing how to launch your product is essential to any success you may have.

[Affiliate Disclosure: This Product Launch Formula Review has been thoroughly researched from information and testimonials that are in the public domain. This post may contain affiliate links which means we may earn a small commission, however, this won’t affect what you pay!

Product Launch Formula Review – Summary

Product: Product Launch Formula

Founder: Jeff Walker


Product Description: Product launch training course

Cost to join: $1997

Recommended: Yes and No

Summary: Creating a product is not for everyone because there are so many things that can go wrong.

If you have a great idea and want to know how to bring it to the masses.

Then the Product Launch Formula is a training course that you should seriously consider.

My nuJoin Wealthy Affiliate today for free

Product Launch Formula Review – TOC

    1. What is the Product Launch Formula?
    2. Who is the founder of the Product Launch Formula?
    3. What is inside the Product Launch Formula?
    4. Who is the Product Launch Formula for?
    5. How much does the Product Launch Formula Cost?
    6. Is the Product Launch Formula a Scam?
    7. Product Launch Formula PROS and CONS
    8. The Profit Launch Formula Review – Final Thoughts
    9. How we make Passive Income Online?
    10. Feedback, Follow and Subscribe

What is the Project Launch Formula?

Product Launch Formula is highly regarded as the go-to training for successfully launching products.

Created by Jeff Walker who has spent many years refining his method which started in the 90s.

PLF came onto the scene in 2005 and since then he has helped over 10k marketers to make over $1 billion in revenue through his training.

What really helps PLF stand out above many similar training courses is that there is a limited number of people allowed through at any one time.

That means if you are lucky enough to be accepted then you are one of the chosen few because once the limit is reached the doors are closed.

Apparently, the course is open to all, once a year, and the next is due around September.

That is why, if you are considering the Product Launch Formula, then as of this review you will go on a waiting list.

Theory in PLF doesn’t play a part because everything that you learn has been tried and tested and this is a hands-on course.

Finding the right mentor is essential if you want to be the next six, seven or even eight-figure product launch earners.

Then maybe this is the training that you have been looking for.

Who is the founder of the Product Launch Formula?

Jeff Walker is the person behind the Product Launch Formula and started his career way back in 1996 just a few years after the internet started.

Way back then the internet was in its infancy days and there wasn’t a lot of help, so simple things today were very complicated then.

But he did get in at the very beginning which is the best place to start.

Still 96′ was the time that he started product launches and has been at it ever since.

His formula to success as a product creator has been refined many times until he decided to bring his current training to market.

He is even an author of a very popular book simply called “Launch” which has many rave reviews on Amazon.

What is inside the Product Launch Formula?

One thing that people probably didn’t know about was that there are several different types of product launches.

There are currently nine modules that come with this training course which are constantly been refined.

Module #1 – The Launch Foundation

In module 1, you will learn everything you need to have in place pre-launch and will discuss the five different methods.

There are also 4 different phases that will be discussed like

    • Seed Launch, where you create squeeze pages and use paid marketing to build a list which is probably the first type of launch if this is all new to you.
    • Joint Venture Launches, where you get together with other marketers who will launch the product to their audience as well.
    • Evergreen Launches are products that don’t change over time.
    • Quick Launch is when you promote to your own audience or email list so for this to be effective requires a large list.

Module #2 – The Launch Plan 

This module is all about having a clear plan of action of what to do in the right order.

Learn about niches and what your goals are with this business and what you hope to achieve long-term.

You will learn things like how to create the ideal email list that is ready to find consumers who are ready to buy.

Module #3 – The Pre Pre-Launch

Strange it may sound but this module is all about reaching out to your prospective buyers without trying to sell them anything.

This is very important because selling to someone requires a connection and you have to build a rapport.

People need to be able to trust you.

Module #4 – The Pre-Launch

The actual pre-launch is right before the product launch and at this point, you hope to give your audience excitement.

But you don’t want to go over the top with a load of hype because this can have an adverse effect.

In this module, you will learn how to get the right balance so that the trust that you will have gained doesn’t disappear.

Module #5 – Open Cart

This is part of the launch where hopefully if you have done everything within the training sales will start flooding in.

Now the launch is in full flow, this module covers selling and promoting the launch with sales videos and emails.

Module #6 – Seed and Quick Launches

This module covers 2 launch types, the seed launch and the quick launch, which are two methods.

Essential if you are a beginner and don’t have a product or service to sell.

Jeff provides 2 documents that you can download, the launch planner and seed launch planner guides.

Which will take you through the whole process.

Module #7 – Joint Ventures Launches

Finding other marketers willing to join forces with you in a joint venture is a great way to really explode your business.

This module covers this method in great detail and teaches you how to go about finding the right partners.

Hopefully, this is going to be a long-term commitment where you will end up sharing each other’s product launches.

Module #8 – Evergreen Launches

Anything evergreen is something that doesn’t change over time which means it won’t become dated and out of contention.

In this module, Jeff shows you his strategy for launching evergreen products and services.

Once these products and services are launched you can just sit back and watch them bring in the money without having to do anything.

Module #9 – Business Launch Formula 

You are going to want to expand the product or service that you launched and this module you’ll just love.

You will learn how to add multiple products and offers to your list to maximise your revenue potential.

Who is the Product Launch Formula For?

The Product Launch Formula is for anyone who has a product or service that they have created and doesn’t really know how to get to market.

Trying to do something like this on your own is a recipe for disaster.

Becoming a product vendor or product creator is not something you would see complete beginners getting involved with.

It is a process where you would see experienced marketers.

For example, we see many affiliate marketers creating products and you can see this by heading over to Warrior Plus, Clickbank…

How much does the Product Launch Formula Cost?

There is a one-off fee that you can pay which is currently $1,997 but this can be paid over 6 monthly payments.

Which will end up costing you $2,382.

There is a 14-day full money-back guarantee if you decide this is not for you which doesn’t come with conditions.

Just remember to give them enough advice and don’t leave it to the very last minute.

Is the Product Launch Formula a Scam?

Product Launch Formula is definitely not a scam.

But a legitimate training course that is highly regarded as one of the top courses that you can find online today.

Jeff Walker, the course creator is regarded as the person to go to for your product or service launch requirements.

Take action today and join Wealthy Affiliate for free

Product Launch Formula PROS and CONS


  • Jeff Walker Certainly Knows His Stuff:

Having been involved with product launches since he started online way back in 1996 when there was no help.

Jeff has brought many products to market and decided to package everything and start teaching others.

  • Exclusivity:

It is hard to get accepted onto the course because there are limited numbers but that gives it credibility.

The doors are open once a year which means that you will have to go on a waiting list.

Now, if you are wanting to bring a product or service to market then you probably aren’t going to want to wait.

  • Money-Back Guarantee.

Always nice to see a full money-back guarantee and with no conditions either, like you often see.


  • Not For Beginners:

We would suggest getting some experience behind you first before you decide on creating a product.

  • Might Be A Little Too Expensive For Some:

Some might find the course a little too expensive but we feel the course is competitively priced.

As we have seen similar courses in the several thousand dollar range.

The Product Launch Formula – Final Thoughts!

So what do you think?

We like the course but we aren’t too happy about having to go on a waiting list with no indication as to whether you’ll ever be considered.

Creating a product or service is not straightforward, because finding the right one when there are so many out there is no easy task.

A great product or service without a proper launch is not going to be a great product.

How we make Passive Income Online?

Creating a business where you can have multiple passive income streams is what everybody would love to have.

Where your business runs 24/7 with very little intervention required.

Affiliate marketing is the best business model for helping you achieve this and Wealthy Affiliate is where you can learn all this.

Get started today and join Wealthy Affiliate for free

Feedback, Comments and Subscribe

Hope you guys enjoyed this review and that we answered most of your questions.

If you have anything to add then please drop us a line in the section below.

Once again thanks and stay safe.

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Author: Mick

Hey Guys and Gals, great to meet you and hope you enjoyed this post. We created this site to help people like you avoid the pitfalls of making money online and hopefully steer you onto the right path. ENJOY!

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